In celebration of “One Year Out” from the Rio 2016 Olympic Games, Coca-Cola today announced its partnership with a diverse group of U.S. athletes who will be the face of the brand through the Games.
The “six pack” of athletes are made up of five Olympic champions and one Paralympic champion from swimming and soccer to track & field and gymnastics. The athletes will be featured prominently in the company’s marketing efforts leading up to the Games, including packaging, retail and digital advertising. READ MORE
Coca-Cola, Rio Paralympics